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To understand the Elvis phenomenon you must first understand the Colonel

Ray Connolly, The Evening Standard, 9 August 1969

YOU CAN see the Colonel any day sitting at the roulette tables at the International Hotel, Las Vegas, during these stifling August weeks. He's there with the old friends and cronies who make up the incredible organisation that has, for the last 14 years, been devoted to extracting every available penny from the Elvis Presley phenomenon.

Total word count of piece: 1322

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