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OK Go: Of the Blue Colour of the Sky

John Calvert, The Quietus, 18 January 2010

SO, YOU got the email. Treadmill ballet = instant viral penetration. Grammy award, Simpsons parody, legions of advertising 'creatives' ripping off the idea — the works. An audience of 49 million and counting has watched OK Go's video for 'Here It Goes Again', and that's not including the cooing legions of monitor-huddling co-workers — bringing the tally to a more realistic estimate of around 50 to 60 big ones.

Total word count of piece: 855


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