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New Kids On The Block: Step By Step (CBS)

Ian Gittins, Melody Maker, 30 June 1990

WHAT IS SO odious about New Kids On The Block? Why are they so uniquely dislikeable? Is it the disturbingly cynical way they blunted rap's hard edge to penetrate, indeed dominate, the mainstream? Is it the mock-sincerity which lets them aspire to profundity with the tritest of lyrical platitudes? Yeah, of course it is, and loads more besides. New Kids are the pits.

Total word count of piece: 222

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