Gay Dad: The Talk Of London, London
Robin Bresnark, Melody Maker, 2 January 1999
YOUR MONEY'S already been spent. There are people quite literally banking on you buying Gay Dad's records, buying into the hype which starts here, tonight, before London's moviest, shakiest trendmakers. There's not a note of music out yet, but who cares when the major label deal, the ex-style-mag-journo singer and the haircuts straight out of Rising Damp are all in place? No one's even begun to think that this, the biggest next big thing since... ooh Mars, might be a dud. No one's even considered the fact you might not like them. No, this, apparently, is a foregone conclusion.
Total word count of piece: 351
