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AB's ABC's of ABBA

Alan Betrock, New York Rocker, December 1976

AT FIRST glance, Abba appears on the horizon as A Bunch of Beautiful Aryans. Others, less generous, label their rise to prominence as Another Banal Bands' Ascent. Granted, their style of unabashed pop may leave some cold, but it's surely not to be compared with something like Middle-Of-The-Road('s) mawkishness, or the New Seekers' outright crassness. For openers, Abba write all their own material, and then proceed to produce it with distinct flair and occasional brilliance. I can't find any other auteuristic popists working today who can equal them in pure consistency or rival them in commercial success.

Total word count of piece: 1331

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