The Yardbirds: Birds' Brain — the man they call Sam
Chris Welch, Melody Maker, 19 March 1966
"YOU'RE LOOKING for Paul Samwell-Smith? He's the shy chap with the Yardbirds isn't he?" Thus aptly described was the bass-playing brain behind the Yardbirds, by a helpful lady press officer at Rediffusion's Ready Steady Go! studio.
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