Rock's Backpages Library Rock's Backpages Rock's Backpages
the online library of pop writing

The Sonics' Backstory Blows Their Better-Known Beer Ad Away

Bob Ruggiero, Houston Press, 5 April 2017

THE MODELO beer commercial that ran for a couple of years beginning in 2013 still seems fresh in the memory. A guy and his two buddies walk into a new bar, only to be met with glaring faces from the regulars. Sure, bespectacled, beanie-capped tough guy Tommy "triples" his street cred. And ordering Modelo Especials earns "seven slow nods" from the still-frosty crowd. But it's ace in the hole Dylan, and his "encyclopaedic knowledge of Garage Rock" who finally gains the interlopers' acceptance when he plays a tune on the jukebox to the smiling approval of all gathered.

Total word count of piece: 968

Subscribe

Becoming a member is easy. Membership gives you access to all the thousands of articles in the library.

Click here to go to Subscribe page.

Click here for academic and other group subscriptions.