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The Sonics' Backstory Blows Their Better-Known Beer Ad Away

Bob Ruggiero, Houston Press, 5 April 2017

THE MODELO beer commercial that ran for a couple of years beginning in 2013 still seems fresh in the memory. A guy and his two buddies walk into a new bar, only to be met with glaring faces from the regulars. Sure, bespectacled, beanie-capped tough guy Tommy "triples" his street cred. And ordering Modelo Especials earns "seven slow nods" from the still-frosty crowd. But it's ace in the hole Dylan, and his "encyclopaedic knowledge of Garage Rock" who finally gains the interlopers' acceptance when he plays a tune on the jukebox to the smiling approval of all gathered.

Total word count of piece: 968


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