The Isley Brothers: The boys who put OOOOHHHH! into Pop
Maureen Cleave, The Evening Standard, 24 October 1964
THE ISLEY Brothers — Rudolph, Ronnie and O'Kelly Jr., but chiefly Rudolph — put the high-pitched, train noise OOOOHHHH into British pop music. The importance of this OOOOHHHH cannot be underestimated for it became the trade-mark of the British Rock 'n' Roll Revival (or Mersey Sound) in the year 1962.
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