Rock's Backpages Library Rock's Backpages
Rock's Backpages

The Firm: The Firm

Deborah Frost, Rolling Stone, 11 April 1985

The Firm is the debut of the new band Jimmy Page has started with Paul Rodgers, the former leader of Free and Bad Company. The Firm must've looked great on paper – like the merger of two great families. Unfortunately, the result has all the passion of an arranged marriage. Everything about the Firm, from riffs to video, is as awkward and clunky as its Stonehenge-in-stainless-steel logo.

Total word count of piece: 436


Becoming a member is easy. Membership gives you access to all the thousands of articles in the library.

Click here to go to Subscribe page.

Click here for academic and other group subscriptions.