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Pop Will Eat Itself: Box Frenzy (Rough Trade)

Rob Tannenbaum, Rolling Stone, 17 November 1988

HERE COMES trouble. Perhaps the first hint of fallout from the Beastie Boys' bratty attitude and timely, surreal raps, Pop Will Eat Itself has recorded an album of conceptual stupidity, a signpost of disposable pop culture in the late Eighties. The self-proclaimed kings of grebo — a British style of unshaven hard rock predicated on the belief that Bad Company invented rock & roll — the Poppies brag about their obnoxiousness, stage mayhem at their concerts, steal or sample riffs from such disparate sources as Nat King Cole, the Righteous Brothers and Wham! and generally trounce the traditional values of pop music.

Total word count of piece: 345

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