Gene Simmons: Kiss and Make-up - The Autobiography of Gene Simmons (Century)
Tim Clifford, Rock's Backpages, March 2002
THEY WANTED to dress like comic-book superheroes and write football-terrace anthems like Slade. Out of such dumb genius, vast fortunes are made. Kiss were also one of the first if not the first bands to recognise their own brand value and exploit it to the full from lunchboxes to wrestlers, dolls to caskets. This may not have endeared them to the critics, but it certainly made their bank managers happy.
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