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Deadmau5: O2 Academy, Bournemouth

Stephen Dalton, Times, The, 9 December 2010

JOEL "DEADMAU5" ZIMMERMAN has turned facelessness into a brand, elevating his polished electro-trance anthems into a dazzling audio-visual spectacle that owes more to Kraftwerk or Daft Punk than to the no-frills minimalism of most superstar club DJs. His presentational panache has earned him a remarkable cult following. Even on a bitterly cold midweek night, audience excitement was feverishly high at the first date of Zimmerman’s latest UK tour to promote his new album, 4x4=12.

Total word count of piece: 280

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