David Griffiths recalls Elvis' days as the King of Western Bop

PARDON US while we do a little boasting but, after all, it IS the RM's birthday and we HAVE got something to celebrate. For we believe that no other publication in the world can come close to the RM's record of achievement in one very, very important matter: the spotlighting of new trends in pop. Time after time up-and-coming young artistes have been mentioned FIRST in the Record Mirror. You name 'em and it's practically a certainty you read about 'em FIRST in the RM — assuming you're a regular reader (and if you're not then you can't expect to be well informed, can you?).