Library Rock's Backpages

Canned Music: Pop’s Cola Wars

Phil Sutcliffe, Q, April 1989

Madonna has signed a $7.5 million deal with Pepsi which allows them the "world exclusive" on her single. They call it "synergy". Others call it "undignified"...

Total word count of piece: 1669

Subscribe

Becoming a member is easy. Membership gives you access to all the thousands of articles in the library.

Click here to go to Subscribe page.

Click here for academic and other group subscriptions.