Art Of Noise: (Who's Afraid Of?) The Art Of Noise! (ZTT)
Mat Snow, New Musical Express, 3 November 1984
FIRST: A disclaimer. Contrary to popular belief, not everyone at NME wished ZTT well. I regarded ABC as one of the more horrible aspects of '82 and thus prophesied the Morley-Horn enterprise would repeat that snobbish formula of megalomaniac conceit. And after being nearly beaten up by Morley for publicly pointing out Zang Tuum Tumb's provenance in the title of a proto-Fascist war poem, (Aw, come on Mat, Paul couldn't beat an egg – Ed.) I just knew that the fruits of this operation would taste hateful in the extreme.
Total word count of piece: 380
