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Aerosmith: "We're the Hottest Band in America"

Mitchell Cohen, Phonograph Record, April 1976

NEW YORK — Photo sessions are a pain in the ass. 8 x 10 glossies are made, not born; press kits aren't built in a day. Not every magazine can afford to pay private photographers to get pictures for use with album and concert reviews. That being the case, Aerosmith had to sacrifice three hours on a Sunday afternoon to pose for the camera. It requires a major effort to round up the members of Aerosmith from their respective hotel rooms to have their pictures took. But it's gotta be done, one way or another: the publicity machine demands personality shots for circulation because at this moment this band is riding high and you can't let the momentum slow down. So Brad comes down to the hotel lobby, sees he's the first to arrive and scoots right back to his room. Steven's phone is busy. Joey won't appear until Joe does. And so on. The publicist, the photographer and the observer sit it out while the Smiths decide what to wear and when to get this thing started. Eventually it does. All this is necessary because Aerosmith is hot. Hot.

Total word count of piece: 1716


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